“Hi, my name is Peter, may I speak to Tom Jones, your Director of Marketing?”
“Hi, my name is Peter with Sales Software, we offer companies like yours tools to close more sales leads, may I speak with Tom Jones, your Director of Marketing?”
Two approaches to same task, the cold call. The first one is faster and direct the second takes more time and will perform better. Why is this?
My thought is this. Treat the admin or receptionist with courtesy and respect. And further, sell a little too. This approach connects more often with to the right person.
